Estate Agent CRM

The estate agent CRM layer that answers the phone

Your estate agent CRM stores contacts, properties and diaries.

Our AI acts on them — answering every call, qualifying every lead, and booking valuations straight into your existing system.

Designed to work with the major UK property CRM platforms.

See CRM integration demo →Estate agent software

Designed to work with your existing CRM

Reapit

Designed to integrate with Reapit Foundations.

Built for property sync, diary management, and contact updates.

Expert Agent

Designed to integrate with Expert Agent via API.

Built for real-time enquiry capture and viewing bookings.

Dezrez

Designed to integrate with Dezrez Rezi.

Built for automated lead distribution and task creation.

Alto

Designed to integrate with Alto.

Built for property matching and automated follow-ups.

Street

Designed for Street.co.uk compatibility.

Built for modern, mobile-first agency workflows.

Others

API integration planned for most systems.

Custom integrations on our roadmap.

Choosing an estate agent CRM in 2026

Every UK agency needs a property CRM — the question is which one, and how hard it works for you.

Larger multi-branch groups often choose Reapit, while independents favour Alto, Dezrez or modern platforms like Street.

But whichever estate agency CRM software you run, it shares one limitation: it stores data and waits for a human to act.

Contacted within 5 minutesContacted after 30 minutes
Lead contacted after 30 minutesBaseline odds
Lead contacted within 5 minutes21x more likely to qualify

That is the gap the AI layer closes: instant response on every enquiry, with the outcome written back to your CRM.

Market context from Propertymark's Housing Insight Reports shows agents handling more enquiries per instruction than ever — making speed-to-lead the deciding factor in who wins the business.

How CRM integration works

  1. Step 1
    Connect your CRM
    We connect to your estate agent CRM using secure API credentials.

    Quick to set up with our guided onboarding.
  2. Step 2
    Sync your data
    Properties, contacts, and diary availability sync automatically.

    The AI always has current information about your listings.
  3. Step 3
    Capture enquiries
    Every call creates a new lead or updates an existing contact.

    Viewings and valuations book directly into agent diaries.
  4. Step 4
    Track performance
    See which properties generate the most enquiries.

    Track conversion rates and agent performance in your existing CRM reports.

Estate agency CRM vs lettings CRM

Sales and lettings make different demands of a property CRM.

A sales-side estate agent CRM revolves around valuations, buyer qualification, chains and offers.

A lettings CRM lives and dies on applicant volume — dozens of tenant enquiries per property, referencing, move-in dates and maintenance.

Our AI layer handles both: buyer and vendor calls on the sales side, and tenant qualification through our AI for letting agents on the rentals side.

If you run a mixed book, one assistant covers the lot — and every interaction lands in the right system, whether that's your sales CRM or your property management software.

Estate agent CRM, answered.

What is an estate agent CRM?

An estate agent CRM stores your contacts, applicants, properties, viewings and valuations in one place.

UK platforms include Reapit, Alto, Dezrez, Expert Agent and Street.

Lettings Quest adds an AI layer that acts on that data — answering calls, qualifying leads and booking appointments automatically.

Which is the best CRM for estate agents in the UK?

It depends on your agency.

Reapit suits larger multi-branch agencies, Alto and Dezrez are popular with independents, and Street is a modern mobile-first option.

Whichever estate agency CRM you choose, an AI assistant makes it work harder by feeding it every call, lead and booking automatically.

Does Lettings Quest replace my estate agency CRM?

No.

Lettings Quest is designed to work alongside your existing estate agent CRM.

It answers calls 24/7, qualifies buyers, tenants and vendors, books viewings and valuations, and writes everything back to your CRM — so records stay current without manual data entry.

Do you support lettings CRM systems too?

Yes.

The same AI works with lettings CRM and property management platforms, qualifying applicants, booking viewings and logging maintenance.

See our dedicated lettings CRM page for how it works on the rentals side.

Why connect AI to a property CRM?

Research published in Harvard Business Review shows leads contacted within five minutes are dramatically more likely to qualify than those contacted after 30 minutes.

A CRM only stores the lead — AI responds to it instantly, day or night, then records the outcome in your CRM.

Ready to connect your estate agent CRM?

See how our AI integrates with your specific CRM system, works alongside our AI for letting agents to handle all property enquiries.

Book CRM integration demo →