AI Features

Write perfect property descriptions in seconds

Our AI property description generator creates compelling, unique listings that highlight the best features.

Written to attract the right buyers or tenants.

See it in action →

How it works

  1. Step 1
    Input property details
    Enter basic information: bedrooms, location, key features.

    Or import directly from your CRM — the AI needs just the facts to create magic.

    3 bed · Victorian terrace · Clapham · Period features · Garden · Near station · Recently renovated · EPC: C
  2. Step 2
    AI creates multiple versions
    Get 3–5 unique descriptions instantly, each optimised for different portals and audiences.

    Choose your favourite or use them all.
  3. Step 3
    Publish everywhere
    Designed to publish to Rightmove, Zoopla, OnTheMarket, and your website.

    Each portal gets the perfect version, and you can track which descriptions perform best.
A charming Victorian terrace perfectly positioned in the heart of Clapham.

This thoughtfully renovated three-bedroom home seamlessly blends period elegance with contemporary comfort.
— Example generated description

Features that set us apart

Portal optimised

Descriptions tailored for Rightmove vs Zoopla vs your website.

Each platform's algorithm loves different things.

Never repetitive

Every description is unique.

No templates, no copying — search engines reward original content with better rankings.

Local knowledge

AI knows about schools, transport, amenities.

Descriptions include what buyers actually care about.

Compliant with UK material information rules

A property description isn't just marketing — it's a regulated document.

National Trading Standards guidance on material information sets out what every sales and lettings listing must disclose — from price and tenure to council tax band and known issues.

Our generator works from the facts you provide and prompts for the required details, so descriptions read beautifully without leaving compliance gaps.

For lettings listings, that includes the details tenants now expect up front under the Renters' Rights Act regime.

AI property descriptions, answered.

What is an AI property description generator?

It takes basic property facts — bedrooms, location, features, condition — and writes a unique, portal-ready listing description in seconds.

No templates, no recycled copy.

Does it work for lettings listings as well as sales?

Yes.

It writes both sales and lettings descriptions, adjusting tone and content — buyers hear about period features and potential, tenants hear about availability, transport and practicalities.

Are AI property descriptions compliant with UK rules?

Listings must include the material information set out in National Trading Standards guidance, and must not be misleading.

The AI prompts for required details like tenure, price and council tax band — you stay in control of accuracy before publishing.

Will AI descriptions help my listings rank on Google?

Unique descriptions perform better than duplicated templates.

Search engines reward original content, and every description is written fresh for that property.

Save time on every listing.

Combine with our AI for letting agents to automate your entire tenant enquiry process.

Get started free →